About us

Our team — with expertise in business, academia, and law — works passionately to help people navigate the most practical and widely used digital tools that enable participation in the ever-growing digital economy. We want this experience to feel informed and empowering.

The founders of Lynnaider practice and teach in Switzerland, and together with the team have sought to ensure that the often-overcomplicated online-earning space is translated into logical, clear explanations — the kind of guidance you would appreciate when learning something for the first time.

Every material we create is thoughtfully designed to help participants gain clarity around key digital opportunities — without the avoidable, unnecessary pressure.

Our work, along with ongoing research, is rooted in the principle of helping people make the most of the digital landscape while staying safe online and true to themselves.

the Lynnaider Quiz

Which of the nine income techniques could suit you — and why? Take our short quiz to find out.

See the Quiz

Frequently Asked Questions

Who may find Lynnaider useful?

The way we teach the world of online income at Lynnaider could be suited for individuals in many different life phases, multiple "walks of life". Who may find Lynnaider useful therefore?

  • Those who feel stuck because they think online income can only be built through being in front of a camera — which is not true
  • Those who believe this type of knowledge could help them advance at their workplace
  • Those who are between jobs and, alongside job-hunting, would like to try starting a business for the first time
  • Those who want to expand their existing business using the internet
  • Those who would like to develop a side activity while caring for children or elderly family members
  • Those who want to test whether they could turn their hobby into a source of income
  • Or even those who simply want to be aware of how economy is evolving in digital

How is Lynnaider different?

Imagine that your favorite teacher — the one who made even the hardest topics feel simple and exciting — had taught you how online earning works back in school. That’s the spirit of this book.

Instead of overwhelming you with jargon, it guides you with clarity and “aha!” moments. The methods are explained in an easy-to-digest manner, with examples, and without assuming you already know the digital world inside out. It’s like being encouraged, supported, and gently guided by someone who genuinely wants you to succeed.

How long is the book?

The book is about 245 pages.

The first half walks you through the five stages of online activity — what Lynnaider calls the "Via Ferrata" (the safe climbing route): Potential & Purpose, Offering & Income, Profile & Setup, Legal & Safety, and Traffic & Content.

The second half dives into nine specific techniques you can use to build an online income, explained in detail with practical examples.

What are my options for setting up the techniques?

1. Continue on your own with free resources

If you prefer to research everything yourself and learn how to set up each technique for free, that is absolutely possible. There are countless guides, videos, and articles available online. Just keep in mind that collecting and filtering all this information can take a lot of time, and the quality and depth of different sources vary widely.

2. Follow the Lynnaider instructional videos

Our online course demonstrating how you could set up by yourself the 9 techniques will be available towards the mid of 2026 in English. The videos in this online course are meant to explain in a generic manner the setup of the nine techniques step by step, following the same logical structure in each case, so comparison is made easy. A plus here is that Lynnaider will update the videos whenever there are significant changes in tools or trends, and users are always notified by email.

3. If you prefer not to set them up yourself

You can also work with a professional who sets up your chosen business model (technique) for you. Many experts specialize in specific techniques and can offer deep, hands-on support. Lynnaider can enable you to understand which technique is right for you, so that you can clearly identify what you want to have set up and which parts you want to deepen your knowledge in further, allowing you to collaborate with experts or take additional courses in a focused and efficient way.

(Lynnaider also offers setup services for any of the techniques, but we provide this as a semester-long, learning-based collaboration. This ensures that the business and marketing systems we setup together can later be developed independently by you. This option is available at a price point aligned to the Swiss market, as the work is carried out directly with our founder who lives and teaches there. More details are available under our 'Weekend classes' services.)

Is Lynnaider available in languages other than English?

Yes. We are gradually developing Lynnaider materials in other languages. Access to these is provided through dedicated link-in-bio pages. The best way to find local-language products and services is to follow your local Lynnaider social media account and use the link in its bio.